From walk-in only to a 24/7 online storefront
From walk-in only to a 24/7 online storefront
Cake Zest by Mc Laren is a brick-and-mortar baking supply and custom cake business that engaged Iktaro Solutions to establish a structured online sales channel — a fully functional Shopify store, backed by domain configuration, professional email setup, and ongoing technical support.
The Challenge
Cake Zest by Mc Laren operated exclusively from a physical location, relying on in-store walk-ins and manual handling of custom cake orders. The business had no digital storefront and no systematic process for custom order inquiries — every sale depended on a customer being able to visit in person.
They also wanted a professional domain and branded email accounts, and were clear that they needed ongoing technical support after launch rather than a one-off handoff.
Our Approach
We treated this as retail digital commerce infrastructure, not just a storefront: the store, the domain, the email, and the support plan all needed to work together from day one.
Configured the shop structure, collections, and a responsive storefront, then organised baking supplies and custom cake options into a clear catalogue.
Built a clear workflow for custom cake orders so inquiries no longer had to be tracked manually.
Registered and configured the domain with SSL, and set up professional business email accounts.
Set up shipping and local pickup, basic on-page SEO, and moved the business onto an ongoing technical retainer for post-launch changes.
The Results
The engagement gave Cake Zest a scalable foundation it never had before: a store that takes orders while the physical shop is closed, and a stock process that no longer depends on manual tracking.
The Takeaway
A 24/7 store is only useful if it fits how the business already runs. The most valuable part of this project wasn't the platform choice — it was mapping the existing custom-order and stock process first, then building the store around it.
"A huge thank you to Iktaro Solutions for bringing my vision for Cake Zest to life! ❤️ Getting our website, <a href="cakezestcakes.com">cakezestcakes.com</a>, up and running was a big step for my business, and I truly appreciate the patience, professionalism, and dedication throughout the entire process. They listened to what I wanted, worked with me through the changes, and helped create a website I’m genuinely proud of. 🥹❤️ Thank you, Iktaro Solutions, for being part of this important milestone for Cake Zest. I truly appreciate you! 🙏🏾 Highly recommended! "
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